University of Birmingham Sport and Fitness X Technogym logo on faded photo of gymCategoriesAnnouncement Member News

Sport & Fitness renew partnership with Technogym

Sport & Fitness renew partnership with Technogym

University of Birmingham Sport & Fitness can announce the renewal of our strategic partnership with Technogym, a leading global supplier of innovative gym equipment and digital fitness solutions. This renewed collaboration only solidifies our commitment to enhancing the fitness and well-being experiences for all our members.

Over the past seven years, the partnership between University of Birmingham Sport & Fitness and Technogym has played a pivotal role in providing world-class facilities and world-class experts that foster health, wellness, and personal development.

This renewed agreement means that we can continue providing the very best fitness equipment and immersive digital solutions that cater to the diverse needs and aspirations of our wide-ranging community.

The team at Sport & Fitness will now work with Technogym to ensure a smooth transition of equipment is made ahead of the start of September 2023 as new equipment is bought in and installed in the gym area.

Kieran Dayaram, head of the gym wearing New balance Sport and Fitness clothing

Kieran Dayaram, Fitness & Wellness Manager at Sport & Fitness, said:

“We are excited to extend our partnership with Technogym, a company that shares our vision for creating a culture of active living and holistic wellbeing.”

“This collaboration allows us to offer our members access to world-class fitness technology, engaging training experiences, and personalised wellness solutions.”

 “This, on top of further improvements we have made to the facility over the summer, including a substantial investment in the refurbishment of our gym flooring area and increasing platform space, as well as an upcoming programme of  ‘Master Your Goal’ workshops and gym group training classes, our offer continues to grow for members.”

“The introduction of Technogym Excite cardio range offering an engaging digital experience , SKILLRUN performance treadmill for cardio and strength training as well as full compliments of new strength equipment enables us to deliver a dynamic fitness environment that caters to all fitness levels and preferences.

Through this partnership, University of Birmingham Sport & Fitness and Technogym will continue to focus on industry leading expertise to further enhance the wellbeing of our members.

The collaboration includes initiatives such as fitness challenges, workshops, and consultations that empower individuals to make informed choices about their health and fitness journeys.

“We are delighted to extend the partnership with University of Birmingham to not only provide the latest and very best products and solutions, but also to help engage the community in physical activity.” Added Ben Sandam, Sales Director, Technogym.

Existing members to Sport & Fitness may notice some minimal disruption due to the replacement and installation of new equipment is carried out between 21-31 August 2023.

For more information about University of Birmingham Sport & Fitness and its partnership with Technogym, please visit the Technogym website.

About Technogym


Technogym is a world-leading supplier of innovative fitness equipment and digital solutions for both home and commercial use. With a mission to promote wellness, Technogym offers a comprehensive range of products designed to inspire individuals to embrace an active lifestyle and achieve their fitness aspirations.